Multichannel behavior of Generation Y in the service sector

Ilaria Dalla Pozza, Sandrine Heitz-Spahn () and Lionel Texier
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Ilaria Dalla Pozza: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2016-05-18
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Published in 32ème Congrès de l’Association Française de Marketing, Association Française du Marketing, May 2016, Lyib, France

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