‘Art nouveau’ in online consumer reviews: The impact of background color on consumers’ evaluations and intentions

Gautier Lombard (), Mathieu Kacha () and Jean-Luc Herrmann ()
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Gautier Lombard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018-11-21
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Published in 6th French German Austrian (FAG) Workshop, Nov 2018, Nancy, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02512792

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