Incidental Brand Exposure in Various Entertainment Highlight Videos: Tracking Viewers Visual Attention

Ingrid Poncin, Christian Derbaix, Mathieu Kacha () and Jean-Luc Herrmann ()
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Ingrid Poncin: UCL - Université Catholique de Louvain = Catholic University of Louvain
Christian Derbaix: LACC - Laboratoire d 'Analyse du Comportement du Consommateur - FUCAM - Facultés Universitaires Catholiques de Mons
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2017-05-24
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Published in Academy of Marketing Science (AMS) Annual Conference, May 2017, California, United States

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