Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?

Sophie Lacoste-Badie () and Mathieu Kacha ()
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Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018-06-27
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Published in Word Marketing Congress (WMC) of the Academy of Marketing Science, Jun 2018, Porto, Portugal

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