Beyond B2C, how retailers (should) consider C2C practices in their omnichannel strategies

Elodie Juge, Tiphaine Chautard and Isabelle Collin-Lachaud ()
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Elodie Juge: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille
Tiphaine Chautard: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Isabelle Collin-Lachaud: SKEMA Business School

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Date: 2018-07-11
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Published in Colloquium on European Research in Retailing (CERR), Jul 2018, Guildford, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02521128

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