Overview in the adoption of new telecom services: value added services in mobile telephony

Christina Moreno Alcerreca and Madeleine Besson ()
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Christina Moreno Alcerreca: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Madeleine Besson: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Keywords: Services marketing; Value added services; Adoption process; Telecommunication services (search for similar items in EconPapers)
Date: 2007-06-25
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Published in TRANSCOM 2007 : 7th European Conference of Young Research and Science Workers in TRansport and Telecommunications, Jun 2007, Zilina, Slovakia. pp.59 - 62

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02521754

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