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Managing service quality in retail banking: from branch to multi-channel distribution

Zuzana Kucerova () and Madeleine Besson ()
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Zuzana Kucerova: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Madeleine Besson: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Keywords: Services marketing; Retail banking; Service Quality; Multi channel distribution (search for similar items in EconPapers)
Date: 2007-06-25
Note: View the original document on HAL open archive server: https://hal.science/hal-02521762v1
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Published in TRANSCOM 2007 : 7th European Conference of Young Research and Science Workers in TRansport and Telecommunications, Jun 2007, Zilina, Slovakia

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