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Interactive budgeting in uncertainty contexts ?: an explorative study of senior sales and marketing managers

Carla Mendoza, Madeleine Besson () and Hélène Loning
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Carla Mendoza: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Madeleine Besson: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris]
Hélène Loning: HEC Paris - Ecole des Hautes Etudes Commerciales

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Date: 2007-04-25
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Published in 30th Annual Congress of the European Accounting Association, Apr 2007, Lisbon, Portugal

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