Under pressure! Nudging electricity consumption within firms. Feedback from a field experiment

Christophe Charlier, Gilles Guerassimoff (), Ankinée Kirakozian and Sandrine Selosse ()
Additional contact information
Gilles Guerassimoff: CMA - Centre de Mathématiques Appliquées - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres
Sandrine Selosse: CMA - Centre de Mathématiques Appliquées - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres

Post-Print from HAL

Abstract: Many economists and psychologists have studied the impact of nudges on households' pro-environmental behaviors. Interestingly, "private nudges'' can be imagined for companies. Yet, studies focusing on nudging employees' energy use are rare. The objective of our paper is to explore this issue with the help of a field experiment conducted at 47 French companies' sites. Using a difference-in-difference methodology, the effects of three nudges on employees' energy conservation are tested. The first nudge, "moral appeal'', stresses the responsible use of energy. The second one, "social comparison'', informs employees on the energy consumption of other firms participating in the experiment. Finally, the third nudge, "stickers'', alerts employees about good energy conservation practices. Our results stress the complementarity of these nudges. When implemented alone, the three nudges have no significant effects on energy consumption. However, when the moral appeal and social comparison nudges are combined with the stickers one, they become effective.

Keywords: Energy demand management; Private nudges; Peer pressure; Field experiment (search for similar items in EconPapers)
Date: 2021-01
References: Add references at CitEc
Citations: View citations in EconPapers (8)

Published in Energy Journal, 2021, 42 (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Journal Article: Under Pressure! Nudging Electricity Consumption within Firms. Feedback from a Field Experiment (2021)
Journal Article: Under Pressure! Nudging Electricity Consumption within Firms. Feedback from a Field Experiment (2021)
Working Paper: Under Pressure! Nudging Electricity Consumption within Firms: Feedback from a Field Experiment (2020)
Working Paper: Under Pressure! Nudging Electricity Consumption within Firms. Feedback from a Field Experiment (2018)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02526322

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().