Influence of patterns on brand perception: a first quantitative study on brand iconic authenticity perception

Manon Favier
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Manon Favier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2019-11-22
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Published in 6th French Austrian German Workshop on Consumer Behavior, Nov 2019, Nancy, France

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