Getting products in good shape: how geometric and organic decorative patterns influence product gender impressions

Manon Favier, Jonathan Luffarelli (), Gaelle Pantin-Sohier () and Franck Celhay ()
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Manon Favier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Gaelle Pantin-Sohier: UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Franck Celhay: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2020-05-27
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Published in European Marketing Association Conference (EMAC), May 2020, Budapest, Hungary

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02526942

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