The impact of packaging transparency and product texture on perceived healthiness and product trust

Laraïchi Sofia and Gaelle Pantin-Sohier ()
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Laraïchi Sofia: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Gaelle Pantin-Sohier: UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2020-05-27
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Published in European Marketing Association Conference (EMAC), May 2020, Budapest, Hungary

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02526944

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