The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts: the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

Madeleine Besson (), Hélène Loning and Carla Mendoza
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Madeleine Besson: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Hélène Loning: HEC Paris - Ecole des Hautes Etudes Commerciales
Carla Mendoza: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2006-12-14
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Published in 5th Conference on New Directions in Management Accounting : Innovations in Practice and Research, Dec 2006, Brussels, Belgium

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