Du concept technologique au marché: intérêts et limites du couplage des démarches R&D et marketing

Olivier Epinette () and Simon Chignard
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Olivier Epinette: CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Simon Chignard: NEXIMA (NEXIMA)

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Date: 2003
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Published in L'innovation orchestrée : risque et organisation, L'Harmattan ; Innoval, pp.165 - 175, 2003, Collection Économie et innovation, 2-7475-5197-0

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02527969

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