Uncovering institutional orientation as a new strategic orientation in industrial marketing

Damien Chaney (), François Carrillat and Abir Zouari
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Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2019-07
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Published in Industrial Marketing Management, 2019, 80, pp.242-250. ⟨10.1016/j.indmarman.2018.07.011⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02534087

DOI: 10.1016/j.indmarman.2018.07.011

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