International marketing related competences and SMEs’ export performance during the recession

Raluca Mogos Descotes and Björn Walliser ()
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Raluca Mogos Descotes: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This study investigates the influence of SMEs' international marketing related competences on their financial export performance during the economic recession. A longitudinal research approach was used in order to observe the evolution of the export marketing related competences and of SMEs' export performance between 2008 and 2012/2013. The results suggest that overall SMEs' level of international marketing competences before the recession is positively linked to the evolution of their export sales volume during the recession. With regard to competences' evolution during the crisis period, our study highlights that only the progression of the strategic export related competences appears to be positively correlated with SMEs' export performance.

Keywords: export marketing related competences; SMEs; recession; export performance; compétences liées au marketing d’exportation; PME; récession; performance à l’exportation (search for similar items in EconPapers)
Date: 2018
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Published in Projectics / Proyéctica / Projectique, 2018, 21, pp.61-82. ⟨10.3917/proj.021.0061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02537634

DOI: 10.3917/proj.021.0061

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