A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance

Claude Obadia, Raluca Mogos Descotes, Irena Vida and Dora Trikki
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Claude Obadia: ESCE - Ecole Supérieure de Commerce Extérieur (.)
Raluca Mogos Descotes: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018-05-21
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Published in AMA Global Marketing SIG Conference, May 2018, Santorini, Greece

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