Cross-Border Marketing Mix and Exporter Performance

Claude Obadia and Raluca Mogos Descotes
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Claude Obadia: ESCE - Ecole Supérieure de Commerce Extérieur (.)
Raluca Mogos Descotes: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2017-06-20
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Published in 26th Annual CIMaR Conference Consortium for International Marketing Research, Jun 2017, Florence, Italy

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