La tablette/Smartphone un atout majeur de la relation client ?

Christian Dianoux (), Jean-Pierre Mouline () and Justine Colas
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Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Pierre Mouline: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2017-12-07
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Published in Colloque Scientifique International en Marketing, COSIM, 2ème édition, Dec 2017, Agadir, Maroc

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