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Parcours et expériences clients: les nouveaux enjeux du marketing à l’ère de l’omnicanalité

Jean-Pierre Mouline ()
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Jean-Pierre Mouline: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2017-12-07
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Published in Colloque Scientifique International en Marketing, COSIM, 2 ème édition, Dec 2017, Kénitra, Maroc

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