Perception de l’engagement environnemental des banques: le consommateur n’est-il pas le premier greenwasher ?

Gilles Séré de Lanauze () and Béatrice Siadou-Martin ()
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Gilles Séré de Lanauze: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Béatrice Siadou-Martin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-10-09
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Published in 22ième Colloque Etienne Thil, Oct 2019, Paris, France

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