Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion

Youness Chebli ()
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Youness Chebli: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2017-08
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Published in American Marketing Association, Aug 2017, San Francisco, United States

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