The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

Youness Chebli ()
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Youness Chebli: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018-06
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Published in Academy of Marketing Science, Jun 2018, Porto, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02537790

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