Tourism Web Aceptance Model (TWAM): A study of intention to book e-tourism product

Alia Besbes Sahli and Patrick Legoherel (patrick.legoherel@univ-angers.fr)
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Alia Besbes Sahli: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Patrick Legoherel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The tourism web acceptance model (T-WAM) is a model of consumers' acceptance of information technology (IT) designed for e-tourism. The model aims to explain intention to book tourism products online better than other models do. Results from a survey collected from 389 Tunisian consumers show that the T-WAM is more robust than other models and theories (e.g. TAM, TPB, DTPB, flow theory) to explain behavioral intention in the context of e-tourism. The explained variance of intention to book is about 51% (R² = 50.6%). Results are discussed in detail, and recommendations, limitations, and suggestions for future research are provided.

Keywords: booking; e-tourism.; flow theory; Intention; technology; Technology Acceptance Model (TAM); Tourism Web Acceptance Model (T-WAM) (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

Published in Journal of Vacation Marketing, 2016, 2 (22), pp.179-194. ⟨10.1177/1356766715607589⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02538802

DOI: 10.1177/1356766715607589

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