Towards marketing of functionality: insights from Michelin and Hilti

Karim Ben Slimane () and Damien Chaney ()
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Karim Ben Slimane: Groupe ESC Troyes en Champagne
Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne

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Date: 2014-07-08
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Published in Journal of Strategic Marketing, 2014, 23 (3), pp.224-237. ⟨10.1080/0965254X.2014.920903⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02541256

DOI: 10.1080/0965254X.2014.920903

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