Introducing customer blind spots: a cognitive approach on noncustomers

Karim Ben Slimane (), Damien Chaney () and Ababacar Mbengue
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Karim Ben Slimane: Groupe ESC Troyes en Champagne
Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne
Ababacar Mbengue: URCA - Université de Reims Champagne-Ardenne

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Date: 2014-03-31
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Published in Journal of Strategic Marketing, 2014, 22 (2), pp.135-148. ⟨10.1080/0965254X.2013.876067⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02541258

DOI: 10.1080/0965254X.2013.876067

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