Comprendre les décisions d'achat dans les médias sociaux: le cas du e-tourisme

Tan Vo-Thanh () and Marine Maingot
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Tan Vo-Thanh: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2013
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Published in Gestion - HEC Montréal, 2013, 38 (1), pp.30-38. ⟨10.3917/riges.381.0030⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02544804

DOI: 10.3917/riges.381.0030

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