L'organisation d'un méga-événement sportif et l'image touristique de la ville hôte: Une perspective par le concept de transfert d'image

Tan Vo-Thanh (), Valentina Kirova () and Roxane Daréous
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Tan Vo-Thanh: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Valentina Kirova: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School

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Date: 2014
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Published in Teoros. Revue de recherche en tourisme, 2014

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