Wine tourism experience: A netnography study

Tan Vo-Thanh () and Valentina Kirova ()
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Tan Vo-Thanh: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Valentina Kirova: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School

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Abstract: Wine tourism is a growing activity, contributing to the economic development of wine regions. The main objective of this study is to thoroughly examine the wine tourism experience using the experience economy model (4Es). Netnography was selected as a research method. This study considers 825 original reviews posted on TripAdvisor by tourists who visited Cognac (France). The results show that the experiences are globally positive. Among the four dimensions of the conceptual framework, the experiences related to education and entertainment dimensions are predominant. Theoretically, the 4Es model related to the wine tourism experience has been enriched. Furthermore, the research highlights the relevance of the holistic analysis and "sweet spot" concept of the 4Es model. From a managerial perspective, the absorption side of the experience - either active or passive requires reinforcement by an immersive experience to offer a "sweet spot" to potential visitors.

Keywords: France; Cognac; Netnography; 4Es model; Wine tourism experience (search for similar items in EconPapers)
Date: 2018-02
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Citations: View citations in EconPapers (30)

Published in Journal of Business Research, 2018, 83, pp.30-37. ⟨10.1016/j.jbusres.2017.10.008⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02544984

DOI: 10.1016/j.jbusres.2017.10.008

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