E-post-purchase satisfaction versus overall services satisfaction: an exploratory study

Anne-Francoise Audrain-Pontevia and Christine Balagué ()
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Anne-Francoise Audrain-Pontevia: ESC Rouen - Rouen Business School (Rouen Business School)
Christine Balagué: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Keywords: E-marketing; E-satisfaction; Post purchase (search for similar items in EconPapers)
Date: 2007-05-22
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Published in EMAC 2007 : 36th European Marketing Academy Annual Conference, May 2007, Reykjavik, Iceland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02549591

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