Tourism planning and innovation: The Caribbean under the spotlight

Hugues Seraphin, Vanessa Gowreesunkar, Paul Rosele Chim, Yves Jamont Junior Duplan and Maximiliano Korstanje
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Hugues Seraphin: University of Winchester
Paul Rosele Chim: UG - Université de Guyane
Yves Jamont Junior Duplan: UG - Université de Guyane

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Abstract: The importance of the islands working together toward a multicentre product for tourists has been highlighted as early as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the way forward for the sustainable development of the Caribbean? This question could be considered as the first step of the tourism planning process. Hierarchical method or linkage method that works by identifying entities that match each other based on the investigator selection of similar attribute categories is the most suitable clustering approach for the Caribbean. Despite the fact that cluster appears as a potential solution for issues faced by some Caribbean islands and other destinations in the world, it cannot be seen as a panacea.

Keywords: Caribbean; Tourism; Cluster; Tourism planning; Marketing (search for similar items in EconPapers)
Date: 2018-09
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Citations: View citations in EconPapers (3)

Published in Journal of Destination Marketing & Management, 2018, 9, pp.384-388. ⟨10.1016/j.jdmm.2018.03.004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02550779

DOI: 10.1016/j.jdmm.2018.03.004

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