The strategic opportunity of web site appropriation: the case of the independent hotel industry

Le potentiel stratégique de l’appropriation du site web: le cas de l’industrie hôtelière indépendante

Bénédicte Aldebert (), Duc Luu and Marie-Christine Monnoyer ()
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Bénédicte Aldebert: LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Marie-Christine Monnoyer: Céres - UR Céres (Culture, Éthique, Religion Et Société) - ICT - Institut Catholique de Toulouse

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Abstract: The websites in the independent hotel sector institutions does not seam similar. The aim of this paper is to under-stand where do theses differences come from. Are there links between the website complexity, the hotel strategy, and the manager competencies? An empirical study was conducted among 266 hotels in France. It allows to assess the role of these links.The websites in the independent hotel sector institutions does not seam similar. The aim of this paper is to under-stand where do theses differences come from. Are there links between the website complexity, the hotel strategy, and the manager competencies? An empirical study was conducted among 266 hotels in France. It allows to assess the role of these links.

Keywords: Key-words: Technology appropriation; strategic opportunity; web site; tourism (search for similar items in EconPapers)
Date: 2011-05-25
Note: View the original document on HAL open archive server: https://hal.science/hal-02556274v1
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Published in 16° congres de l'AIM, May 2011, St denis, ile de La Réunion, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02556274

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