Country of origin perception and industrial purchase decision-making in New Zealand

Chetty Sylvie, Sam Dzever () and Pascale Quester
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Chetty Sylvie: Victoria University of Wellington
Sam Dzever: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Pascale Quester: University of Adelaide

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Abstract: This paper focuses on the impact of country of origin (COO) factors on New Zealand purchasing managers' perceptions of two categories of industrial products, namely machine tools and component parts. These products are from 17 countries which are categorised in three kinds, namely developed, newly industrialised and industrialising countries. In this study a distinction is also made between country of design and country of assembly. Despite the debate that COO effects may no longer be clearly delineated because of globalisation of markets and outsourcing, this study confirms the importance of COO in industrial purchase decision-making by managers in New Zealand.

Keywords: New Zealand; COO perceptions; Purchasing; Country image (search for similar items in EconPapers)
Date: 1999-09
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Published in European Journal of Purchasing and Supply Management, 1999, 5 (3-4), pp.185-196. ⟨10.1016/S0969-7012(99)00025-8⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02560088

DOI: 10.1016/S0969-7012(99)00025-8

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