Consumers' Responses to Facebook Advertising across PCs and Mobile Phones

Caroline Lancelot Miltgen (), Anne-Sophie Cases and Cristel Antonia Russell
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Caroline Lancelot Miltgen: Audencia Recherche - Audencia Business School
Anne-Sophie Cases: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Cristel Antonia Russell: AUT - Auckland University of Technology

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Date: 2019-12-09
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Published in Journal of Advertising Research, 2019, 59 (4), pp.414-432. ⟨10.2501/JAR-2019-029⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02566586

DOI: 10.2501/JAR-2019-029

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