Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Joseph Kaswengi (), Mbaye Fall Diallo (), Houcine Akrout and Pierre Valette-Florence ()
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Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Mbaye Fall Diallo: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille
Houcine Akrout: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-04-07
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Published in International Journal of Retail and Distribution Management, 2020, 48 (4), pp.305-325. ⟨10.1108/IJRDM-01-2019-0003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02568807

DOI: 10.1108/IJRDM-01-2019-0003

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