Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists

Michel Calciu, Jean-Louis Moulins () and Salerno Francis
Additional contact information
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2020-01
References: Add references at CitEc
Citations:

Published in 19th International Marketing Trends Conference, Jan 2020, Paris, France. 2020

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02569630

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().