Still work and/or fun? -Corroboration of the hedonic and utilitarian shopping value scale

Karine Picot-Coupey (), Nina Krey, Elodie Huré and Claire-Lise Ackermann ()
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Karine Picot-Coupey: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Nina Krey: Rowan University
Elodie Huré: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Claire-Lise Ackermann: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business

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Abstract: One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers' shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale's dimensionality and item composition. The corroboration mirrors the original store environment, while an extension additionally considers two contemporary shopping environments: online websites and mobile apps. Results across six studies confirm shopping value's two-dimensional structure of work and fun. However, individual items capturing hedonic and utilitarian value deviate from original PSV scale items in number and nature for current stores, online, and mobile apps environments. Researchers and practitioners should exhibit caution to blindly administer or adapt measures without considering temporal or contextual aspects of the scale that limit its applicability.

Keywords: Hedonic and utilitarian value; Store; Online shopping; Mobile app (search for similar items in EconPapers)
Date: 2021-03
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://univ-rennes.hal.science/hal-02572817
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Citations: View citations in EconPapers (14)

Published in Journal of Business Research, 2021, 126, pp.578-590. ⟨10.1016/j.jbusres.2019.12.018⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02572817

DOI: 10.1016/j.jbusres.2019.12.018

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