La perception de la perte de contrôle dans la relation de magasinage: proposition d'une échelle de mesure

Patrice Cottet (), Magali Muraro () and Francis Vibert
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Patrice Cottet: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Magali Muraro: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: This research explores the conceptualisation and the importance of the consumer's perceived control in the retail relationship. Then with the use of a sample of real shoppers, a scale of measure of the loss of the perceived control is proposed.

Date: 2006-11-09
Note: View the original document on HAL open archive server: https://hal.univ-reims.fr/hal-02605429
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Published in 11èmes Journées de Recherche en Marketing de bourgogne, Nov 2006, Dijon, France

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