Mental imagery: a lever for valuing an intangible offer

L’imagerie mentale: un levier de valorisation d’une offre intangible ?

Ibtissame Abaidi, Sinda Agrebi, Imed Ben Nasr () and Patrice Cottet ()
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Imed Ben Nasr: Groupe Sup de Co La Rochelle

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Date: 2020
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Published in Recherche et Applications en Marketing (French Edition), inPress

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02610795

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