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MAGICAL THINKING AND SUPERSTITION:REPRESENTATIONS OF LOTTERY PLAYERS AND NON PLAYERS, AN EXPLORATORY APPROACH

Pensée magique et superstition: Représentations des joueurs et non joueurs de loterie une approche exploratoire

Patrice Cottet () and Emmanuèle Gardair ()
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Patrice Cottet: URCA - Université de Reims Champagne-Ardenne
Emmanuèle Gardair: LPPL - Laboratoire de Psychologie des Pays de la Loire - UA - Université d'Angers - UFRLL - Université de Nantes - UFR Lettres et Langages - UN - Université de Nantes

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Date: 2018-05-07
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Published in Congrès de l’Association Française du Marketing, May 2018, Strasbourg, France

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