LES PROCESSUS DE CO-PRODUCTION: QUELS LIENS AVEC LE BIEN-ETRE ? UNE APPROCHE EXPERIMENTALE

Ibtissame Abaidi and Patrice Cottet ()
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Patrice Cottet: URCA - Université de Reims Champagne-Ardenne

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Date: 2018-05-07
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Published in Congrès de l’Association Française du Marketing, May 2018, Strasbourg, France

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