ENDORSEMENT AND FOOD PACKAGING: WHAT INFERENCES? THE CASE OF THE ORDINARY PROFESSIONAL EXPERT

Endossement et packaging alimentaire: quelles inférences ? Le cas de l’expert professionnel ordinaire

Patrice Cottet () and Ibtissame Abaidi
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Patrice Cottet: URCA - Université de Reims Champagne-Ardenne

Date: 2017-05-07
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Published in Congrès de l’Association Française du Marketing, May 2017, Tours, France

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