Toward the comprehension of consumers resistance regarding anti-smoking messages

Hanna Theresa and Maya Naja ()
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Hanna Theresa: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Maya Naja: LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth]

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Date: 2018
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Published in International Marketing Trends Conference, Jan 2018, Paris, France. 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02612818

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