Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism

S. Du, Cecile Ajw Janssens () and Valérie Swaen
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Cecile Ajw Janssens: Erasmus MC - Erasmus University Medical Center [Rotterdam]
Valérie Swaen: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017
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Published in Winter Conference of the American Marketing Association, Feb 2017, Orlando, Florida, United States. 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02615247

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