An evolutionary model of the wine markets segmentation: quality policies and signals

Un modèle évolutionnaire de segmentation des marchés des vins: politiques de qualité et caractéristiques informationnelles

Christian Barrère ()
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Christian Barrère: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: There are today crisis and mutations in wine markets and the old segmentation between aristocratic markets and popular markets is questioned. This paper addresses the economic logic of this segmentation. Using an evolutionary games approach we build an evolutionary model of the strategic determination of quality. Diverse configurations and different evolutionary paths are to be distinguished, according to the informational characteristics of markets. So we have a useful framework to study the conditions and the evolution of the old segmentation within the new context of global markets.

Keywords: Quality; Evolutionary games; Sectorial path of development; Wine markets; Segmentation (search for similar items in EconPapers)
Date: 2007
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Published in Revue d'économie régionale et urbaine, 2007, 301

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02615249

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