Enhancing customer participation in loyalty programs

Virginie Bruneau, Pietro Zidda and Valérie Swaen
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Valérie Swaen: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2016
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Published in EMAC, May 2016, Oslo, Norway. 2016

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