La signalisation de la qualité chez les petites coopératives agricoles françaises

Marie-Benoît Magrini (), M’hand Fares () and Maryline Filippi
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Marie-Benoît Magrini: AGIR - AGroécologie, Innovations, teRritoires - INRA - Institut National de la Recherche Agronomique - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse
M’hand Fares: AGIR - AGroécologie, Innovations, teRritoires - INRA - Institut National de la Recherche Agronomique - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse

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Abstract: This paper aims to characterize the determinants of the quality signaling choice by small cooperatives, when they adopt a public label and / or a private brand. Our econometric results confirm the expected effects of the organizational structure and membership. We also show original results about the influence of the geographical export and the importance of the marketing channel. In particular, we find that the industry and the export markets are major determinants of a complementary effect between brand and public labels.

Keywords: SIGNE OFFICIEL; QUALITY; PUBLIC LABEL; BRAND; QUALITATIVE CHOICE MODEL; ECONOMETRIE DES MODELES DE CHOIX; AGRICULTURAL COOPERATIVE (search for similar items in EconPapers)
Date: 2011
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Published in Revue d'économie régionale et urbaine, 2011, 4, pp.705-733

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Related works:
Journal Article: La signalisation de la qualité chez les petites coopératives agricoles françaises (2012)
Journal Article: La signalisation de la qualité chez les petites coopératives agricoles françaises (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02643628

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