Which incentives for direct selling? An analysis of French farms

Geoffroy Enjolras and Magali Aubert ()
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Magali Aubert: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: This article focuses on factors which incite farmers to sell their production at the retail level, a marketing channel that is currently enjoying renewed interest. Based on data from the Farm Accountancy Data Network 2006-2014, we establish the contrasting profiles of farms that sell their production directly to consumers: they are smaller, permanent-labor-intensive and propose an increase range of produces compared to other kinds of farms. While we highlight sectorial differences, the common point of these farms is to use fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.

Keywords: direct selling; fadn; france (search for similar items in EconPapers)
Date: 2017-08-29
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02738067v1
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Citations: View citations in EconPapers (2)

Published in 15. EAAE Congress 'Towards Sustainable Agri-food Systems: Balancing Between Markets and Society', European Association of Agricultural Economists (EAAE). The Hague, INT., Aug 2017, Parme, Italy

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Related works:
Working Paper: Which incentives for direct selling? An analysis of French farms (2017)
Working Paper: Which incentives for direct selling ? An analysis of French farms (2017)
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