The key role of stakeholders on wine cooperatives governance and performance

Louis-Antoine Saïsset (), Géraldine Rivière-Giordano () and Paul Amadieu ()
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Louis-Antoine Saïsset: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Géraldine Rivière-Giordano: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Paul Amadieu: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: Facing market globalization and volatility, farmers find in agricultural cooperatives a secure way to sale their products, especially in wine sector (strong crisis before 2010). In the same time, cooperatives members and employees became more and more vertical organization averse and look for collaborative decision making process. In this context, traditional corporate governance models based on the classical agency theory appear not to be accurate for agricultural cooperatives governance. Considering a multi paradigmatic model with three dimensions (disciplinary, partnership and cognitive governance), we focused on the link between governance and overall corporate performance. We studied Languedoc-Roussillon wine cooperatives which represent 70% of the output of this huge wine-growing area and we analysed how they overcame their financial difficulties thanks to the involvement of their stakeholders. We used original data, coming from COOPERFIC, a specific decision aid tool designed and managed by Coop de France Languedoc-Roussillon. The results showed the crucial role of the partnership dimension of cooperative governance via stakeholders' and especially grape growers'members involvement (directors role). Top financial performance fitted partnership relations inside wine cooperatives, whereas disciplinary and cognitive governance seemed less relevant. Moreover, the three dimensions of agricultural cooperative governance appeared partially interconnected. Even if further surveys will be necessary to have additional analysis on governance mechanisms, it can be stressed that, thanks to our work, decision making process can be improved, paving the way for a more efficient governance and management.

Date: 2016-05-24
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02742867v1
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Published in International Cooperative Alliance: New Strategies for Co-operatives: Understanding and Managing Co-operative Creation Conference, International Co-operative Alliance (ICA). BEL., May 2016, Alméria, Spain

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