Les approches réseaux et les alliances stratégiques entre concurrents: application au secteur automobile mondial

Mouhoub Hani and Foued Cheriet ()
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Mouhoub Hani: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Foued Cheriet: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: The objective of this work is to show the importance of network approaches, which have replaced traditional strategic frameworks (current positioning and RBV theory).This contribution aims to understand how manufacturers position themselves in networks of alliances. Methodologically, the proposed article has two aims : first, developing a literature review, which certainly can not be exhaustive, but could provide a more complete reading of the reticular relations. Then illustrate the prevalence of these practices in recent years. The empirical application focuses on the global automotive industry, preferred breeding ground for strategic alliances. Our main findings confirm that the increasing use of coopetition in the automotive sector, due to the desire to come together in order to compete with other groups competing firms on the one hand, and by the fact that it is the effective way that allows them to position themselves within the network, on the other.

Date: 2012-06-03
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Published in 21. Conférence de l'AIMS, Institut d'Administration des Entreprises de Lille (IAE de Lille). Lille, FRA.; School of Management (IESEG). FRA.; Université de Lille. FRA., Jun 2012, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02746145

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